Must-read brief & terms
Campaign participation requirements
Before you apply to or post for any Sterz campaign, review the requirements below. These apply to every campaign in addition to the individual brief attached to it. Failing to follow them can disqualify your posts from verified-view payouts.
Audience restrictions
Your audience must meet the campaign's targeting rules. Some campaigns restrict by region, age, or niche. Posting to an audience outside the brief's requirements can void payout for the affected views.
Read the brief
Every campaign has a brief that defines the message, tone, do's and don'ts, and any banned claims. Read it in full before you create your video — content that contradicts the brief will not be approved.
Tag every video
Add the required campaign tag (and any disclosure tags such as #ad or #sponsored) under every video you post for the campaign. Untagged posts are not eligible for verified-view payouts.
High production quality
Deliver clear audio, good lighting, and clean edits. Low-effort, blurry, or re-uploaded content may be rejected during review.
Add sterz in your bio
Keep a link to sterz in your profile bio for the duration of the campaign so viewers can join directly. This link is how new creators and customers are attributed to your posts.
Mention the brand directly
Name and feature the brand directly within the video — not only in the caption. The brand mention must be clear and unambiguous to count toward the campaign.
Payout & verification terms
Payouts are calculated per verified view at the campaign's posted rate, up to the remaining campaign budget. Views are verified against each platform's reported metrics; suspected fraudulent, incentivized, or bot-driven views may be excluded.
Brands fund campaigns into escrow before they go live. Approved earnings are released to creators according to the campaign's verification schedule. Sterz may withhold payout for content that breaches these requirements, the campaign brief, or the relevant platform's terms of service.
By applying to a campaign you confirm that you will follow these requirements and the campaign brief, and that your content complies with all applicable advertising-disclosure laws in your region.